YASSS QUEENS! Zest Lifewear is heeeere!!
Posted on July 26 2018
Hey girl, I’m Sassii, that’s me with the pink hair and the attitude.
I lead a warrior tribe of curvy babes known as the Zesty Babes Tribe, striking fear into the heart of the fashion industry and those who would body-shame us.
My mission here is to tell you that its ok to look different, its ok to be something other than what the fashion and beauty industry says is acceptable, and its ok to be plus size. You know what, it’s not just ok to be different – it’s beautiful. You’re not like anyone else out there, you have a unique look and style, you have something a bit extra, you have an attitude and you’re strong. Know what else? Your time to shine is now.
CURVY BABES DESERVE BETTER
Ok babes, I know you’re nodding your heads with me here – I am SO FED UP with hearing about all the gorgeous curvy babes out there being treated badly! You’ve endured it for so long and you’ve been so strong, but you deserve to be treated like the Queens that you are.
Curvy babes deserve to be treated better by employers, the general public, by fashion brands, by the beauty and fashion industries, and by those magazines. I’m sick to death of curvy queens being treated badly and I know you are too. I'm talking about things like this:
- Plus size women being ridiculed at the gym.
- Plus size activewear only coming in black, and being baggy and ugly.
- The plus size clothes in the shops either being super expensive, or being hidden away down the back corner of the shop.
- Fashion brands that do include plus sizes only ever showing the smallest size of that garment in their advertising photos.
- Size ranges stopping at a 12 or 14 in some snooty activewear brands (not mentioning any names but I am sure you can think of a few!) or in other “plus size friendly” brands they only go up to a size 20.
SO, WHAT AM I GONNA DO ABOUT IT?
Well I’ve had enough, so I decided to just do something about it. One thing about me is that I take action and I stand up for my fellow curvy babes. Leave no Queen behind! Let’s bring back the sisterhood – get in on the Zesty Babes Tribe and join up at the bottom of the page.
So, I stepped off the cliff, jumped into the unknown and made a bangin’ brand new label for plus size babes that is empowering and full of fierce attitude. It’s called Zest Lifewear and its totally gonna kick ass and put a smile on your dial. It’s been a long journey to get here, but now we’ve landed and we’re gonna shake things up and give you what you’ve been waiting for.
I’m so excited to show you what I’ve got for you!! My online store is now officially open and Zest Lifewear has arrived!
So, you might be wondering what’s with the name?
I’ve called it Zest Lifewear because well let’s face it - Z’s are cool: Zorro has one and Zombies have one, and you deserve one too. Here it is, this is your tribal symbol of strength. Check out my picture above, I even wear one on my arm.
But it goes deeper than that. To me, Zest is all about being a bit sparkly, being vibrant, being yourself and showing your badass attitude in a fierce & fabulous way, and never letting the haters keep you down. Lifewear is about kickass clothes that take you through several different activities in your day, because I know we’re all mega busy and have lots of shiz to deal with. You shouldn’t have to list Clothes as another problem, you deserve to feel like a badass babe and look like one too, and it should be accessible for every babe out there.
So, I created these badass clothes that are versatile active streetwear, because you can work out wearing them, but they can also be worn for other occasions too, like pizza and Netflix, or drinks out at your local, and you can mix & match. They’re comfortable, functional and fierce - and you know what’s the best part?
ZEST LIFEWEAR DOES SIZES 14 TO 36!!
Girl, I got you. If there’s enough demand, I might do even more sizes at either end of the range, so send me your requests and let me know what you want to see.
CURVY MODELS ARE HERE TO STAY
You know what else I’m doing? I’m going to be showcasing gorgeous plus size models and putting them front & centre. There’s so many sexy plus size babes out there who should be celebrated and here’s our first one. Her name is Cloey and she’s ahh-mazing! We’ve got an interview with Cloey coming up that you won’t wanna miss.
YOU’VE FOUND YOUR TRIBE
I can’t wait to get to know you! Comment below and join the conversation, if you ever wanted to have a voice – here’s your place! You’ve found your tribe, so comment below, say hi and tell me where you're from!